Mindjet was founded on the principle that innovation, creativity, and collaboration must be central to every successful undertaking. We have taken mind mapping far beyond its traditional practice by developing products and services that help people accomplish more in whatever sphere they have chosen. Central to Mindjet's efforts is the understanding that people have become accustomed to working in a manner that is largely at odds with the way our brains naturally process information.

In 1981 Roger Sperry, PhD, won the Nobel Prize in Physiology/Medicine for his work on split-brain research, including "discoveries concerning the functional specialization of the cerebral hemispheres." Through his experiments, Dr. Sperry demonstrated that the each half of the human brain can be conscious and operate independently. While each side of the brain may be characterized by specialized functions—analytic logic on the left vs. holistic creativity on the right—optimal learning and thinking experiences integrate both sides.

In modern work environments, most activity focuses around linear or serial processes, thought of as the domain of the "left brain." Think of the iterative threads of an email dialogue: this type of engagement is generally reactive and doesn't allow sufficient breadth to think conceptually and engage the more creative side of our talents. A creative solution to a pressing problem might save time and effort in the long run, but the immediacy of the deadline-driven workplace often doesn't allow the imagination room to work.

Mindjet software helps to connect the logical and analytical side of work—data, information, and tools—with the more creative and intuitive side—ideas, imagination, and flexibility. Together these help you to accomplish more and make the most of your effort and time. A competitive global environment rewards revolutionary thinking, and Mindjet helps you get the most out of your capacity for innovation.